cocoa crisis

Speculative Design | Future Food
Basic Information
Time: 2019. 8 - 2019. 9 ( 4 Weeks )
Tutor: Kaitlyn Debiasse, John Nicol
Team Members: XIDAN TU, LINXIN GUAN, YUFEI CAI, ZHIWEI ZENG, JIAYI ZHU
Delivery: Poster( A3 size), Presentation Slides, Prototype, Group Design Statement
Project Status: Achieved
My Role
'Cocoa Crisis' is a speculative group project. My role included collecting the secondary research materials regarding future food, brainstorming with other members to decide specific directions, constructing the speculated future after ten years, discussing the concepts, assisting in making the prototypes, and compiling the final presentation slides.
Project Overview
Chocolate is an ordinary consumption product made by cocoa in our daily lives, but have you ever imagined it is suffering from the cocoa seeds crisis. 'CocoaCrisis' is a speculative design project derived from the general topic 'Food', aimes to speculate a possible future of chocolate and its eating rituals ten years later.
Project Research
This project involved five phases, initial topic proposal, topic exploration, further engagement, initial ideation and test, and final challenge and solution.

Our general topic is food. Based on the primary research (see Figure. 1), our preliminary assumption is what if the traditional festival food disappeared due to climate change?

We narrowed down the disappearing food to five kinds of decreasing crops during secondary research, including cocoa(chocolate), potatoes, coffee beans, mango, and chickpeas at first. Then, consider the connections between food and festivals, popularity degree, and the severity degree of declined trends, we decided to research cocoa(chocolate). We found that 70% of cocoa were planted in West Africa, and climate change, water shortage, and disease attacks are the critical factors to their decreased production. Some predictions point out that the decreased trends of cocoa seeds may last almost 50 years. Such emerging trends would also lead to the rising price of cocoa and chocolate. Furthermore, the monopoly company could control the source of superior seeds and sale channels, such as Monsanto.  (see Figure. 2)


Figure. 1 . Primary Research
Speculated Future
What if we can only eat chocolate one day every year due to the decreased cocoa crisis?
According to our research and the speculative design method( see Figure.3), we constructed such a possible scenario for the next ten years.
In 2029, chocolate has become as precious as a diamond, and the Belgium Chocolate Festival is coming. Due to the decreased cocoa production, Monsanto, the monopolistic cocoa seeds manufacturer, will only invite 1000 people who have made significant economic contributions to taste their newly developed chocolate made by the premium cocoa seeds. However, even being invited, each of them can only taste 10g. And they need to bring and present their golden ticket and invitation before they enter the festival hall.
Figure. 3. Speculative design methods to construct the possible future.
Image Source: Anthony Dunne and Fiona Raby (2013) , James Auger (2013)
Final Concepts
Such a future will seem a little unfair and ironic, but that’s the point we speculated and rethink. Within that scenario, our concept is the future chocolate tasting ritual design. It includes the poster, invitation, golden entrance ticket, three kinds of chocolate courses with different chocolate status, and their corresponding eating ways.

As to the three chocolate courses, we displayed them with liquid, powder, and solid status. Fitting in the raring cocoa future, we speculated different eating rituals for different statuses. The powder chocolate will be eaten with a cube; the liquid one will be tasted with a dropper tool, while the solid one could be licked directly with your tongue. (See Figure. 4 to Figure. 6) Those three eating ways could avoid wasting chocolate.

Due to the speculated chocolate festival is a unique class activity, we target our design style to premium hedonism. Based on color trends and related color psychology research, both black and gold colors and glaze ceramic materials could outstand premium and ritual impressions.

With the series speculated concept and prototypes, we hope to provoke the decreased cocoas and other crops' attention and awareness.
Figure. 4. Our concepts, chocolate tasting experience display (Powder status)
Figure. 5. Our concepts, chocolate tasting experience display (Solid status)
Figure. 6. Our concepts, chocolate tasting experience display (Liquid status)
Final Proposal
We displayed our concepts in the final exhibition (See. Figure. 7)
Figure. 7. Final exhibition