Category Overview
Commercial projects are those I participated in or took in charge during I worked as a UX experience designer in YANG DESIGN from Sep 2015 to May 2019. In general, these projects involved three main categories, user experience design, product design strategy research, and design trends study. The primary clients I have served include different industries, such as transportation, consumer electronics, fast food, and FMCG. Some of the projects I was responsible for the design strategy research have already been manufactured to the mass market.
These various projects cultivated me of different practical research abilities. The user experience design project highlighted the application of qualitative and quantitative research methods during the whole research and design process. Most product design strategy projects not only asked me to apply user research methods in different scenarios and cities but also trained me to cooperate reasonably with product designers to explore the CMF preference of customers and define the pain points. Compare with these two categories, the trends research projects focus more on desk and field/ marketing research from cultural and social perspectives, expert interviews, and design elements analysis.
No matter which category the project is, they all bring me different pleasures to do the design research and paved me the way for studying service design further.
